LeBron James is proving to be a business mogul in the financial investing arena. James’ Blaze Pizza is the fastest growing restaurant franchise in history. On July 11, 2017, Blaze Pizza opened their 200th restaurant in Mentor, Ohio. James is a franchisee, investor, and paid brand ambassador for Blaze Pizza. Just five years ago, Blaze Pizza had two respective locations in Irvine and Pasadena, California. According to restaurant consultancy firm, Technomic, the expeditious growth makes Blaze Pizza the fasting growing restaurant of all time.
Blaze Pizza CEO Jim Mizes stated, “LeBron helps us punch in terms of our brand awareness well above our weight.” James walked away from $ 15 million in guaranteed endorsement money in 2015 to put his full marketing might behind Blaze Pizza. It has proven to be a shrewd investment in a relatively short span of time. Blaze Pizza totaled $ 6 million in sales in 2013, $ 185 million in 2016, projects $ 285 million in sales in 2017, and $ 1.1 billion in sales in 2022.