At WWE Backlash, Jinder Mahal became the WWE Champion after defeating Randy Orton. The win was a huge shock to the WWE Universe because Mahal had been a jobber only a couple of weeks prior to his title victory over Orton. Since then, he’s carried the WWE Title through a long rivalry with The Viper that will culminate in the first Punjabi Prison Match in over a decade at the WWE Battleground PPV later tonight.
The biggest reason why WWE officials booked Jinder Mahal to win and hold the WWE Title for this long is to expand into the Indian market. While Mahal’s push and title reign have been extremely successful in the country, there are not as many financial opportunities for WWE to capitalize on as the powers that be were expecting. As a result, WWE hasn’t received the financial boost they were expecting from the expansion.