Tag Archives: flat

The ‘Shark Tank’ Effect Can Fall Flat, As One Lori Greiner Investment Proved Two Years After Making a Deal

Part of the mythology of Shark Tank is the so-called “‘Shark Tank’ Effect.” Once the episode airs, entrepreneurs who are used to doing business out of their basements suddenly get an influx of orders, crashing their website servers and either pivoting their company into stratospheric success or miserable failure when they don’t have the capacity to meet demand. But like ...

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